No matter what industry you operate in, using digital signage is a proven way to deliver a host of powerful benefits. Whether you have a retail outlet, a coffee shop, or a business offering other services, opting for digital displays and signs can increase footfall, drive sales, and help to build long-term customer loyalty. Get in touch with digital signage installation companies for seamless installation service.
A Host Of Options
Whether you opt for an eye-catching LED video screen to grab the attention of passers-by, or choose a versatile and portable digital A board, there is no shortage of options when it comes to switching up your displays. Digital menus offer a practical way to offer a superb dining experience,
And these digital displays can do more than simply look great. Use the digital signage to direct customers to different retail locations, or advertise today’s special deals or dishes. You can create buyer urgency by showing “today only” discount deals, and immediately connect with warehousing to stay ahead of managing stock levels.
For restaurants and coffee shops, digital menus can be quickly changed to show the special dishes of the day, as well as removing any options that have sold out, thereby avoiding disappointment for your diners. You can easily track dishes with potential allergens or those suitable for special diets such as diabetic or vegan, too. It’s also an effective way to take payments right at the table, removing the need for queues at the cash register.
With restaurant management software built in, digital menus seamlessly connect to digital displays in the kitchen, ensuring that both serving staff and cooks can stay in control of tickets. Meanwhile, restaurants and coffee shops with a take-out focus can see customer satisfaction grow by choosing a digital menu board. Use the space to show daily specials, offers, and more, and your customers won’t mind waiting in line to be served. Studies show that digital signage reduces the perception of time spent waiting to be served.
Supercharge Your Marketing Campaigns
In addition to being simple to use, digital signage is also equipped with software that can take your marketing to the next level. The software can offer valuable metrics that reveal when certain products or dishes are selling best, as well as which offers have had the greatest impact on sales. This can help you to determine the right time to run promotional deals and boost sales.
It can also help to promote your store, by linking your digital signage to social media feeds. Having a real-time stream of hashtags marking your brand can grab the attention of potential customers and encourage them to connect with you online. Using a QR code to encourage “check ins” at your store or restaurant will also help to earn your business coveted “Verified Location” status on Google Maps, helping still more people to visit your premises in the future.
Using your digital signage to run contests is a great way to boost customer engagement, as well as building brand loyalty. Advertise a competition on the signs, and link it to your socials to grab attention. And another great benefit of choosing digital signage for businesses is that it cuts out the need to produce traditional flyers or posters. Instead, attractive and easy-to-use design templates mean that you can get that ad campaign up and running in minutes. Not only does this save time that would otherwise have been lost on the design and printing process, but it also means that you will save paper, helping to protect the environment.
Proven Results
Studies have shown that digital signage is no gimmick. FedEx carried out a survey that found that an incredible 80% of people will enter an unfamiliar store if it is advertised with a digital sign, whilst 68% of shoppers believe that a store’s signage is a good indicator of the quality of its goods or services. This means that having modern digital signage is the best way to make a great first impression. Couple these facts with the realization that digital signage has an incredible recall rate of 83%, and you will see that it’s the smartest choice for any business.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
