What is Federated Search and why is it important for business – A universal search is a site search that draws information from multiple data sources. With cross-database search, you can collect data from various search engines by making a single query. Daily, many people use this element when browsing through websites without even noticing.
When you type a word or a phrase on the search bar, the search engine returns results of all kinds, including images, ads, apps, webpages, etc. Search engines extract this content from numerous sources and present it to users using different layouts. Here is why top businesses are adopting distributed search features.
Why Top Businesses Are Adopting Federated Search
1. Federated Search Improves Customer Experience
Federated search is an effective tool for web users who know what they need. This feature has made it easier and faster to gather intelligence from a single location with one click. In that way, your website’s data and content become more valuable and browsable.
Federated search enables clients to search all existing content without knowing where it might be. They have to search for the keywords, and then a wide range of content from related websites pops up. Customer experience improves if they use a few clicks to find a product or service.
When a client uses the federated search feature to get information faster, you boost the conversion and click-through rates.
1. Federated Search Improves Reliability And Security
What is Federated Search and why is it important for business – A federated search tool requires you to use a single search engine which simplifies reliability and security. Monitoring, maintaining, and securing one search engine is quite simple to manage compared to numerous data sets.
Distributed search also sends all queries to diverse data sources while considering users’ credentials. This process allows several results to appear on a web search, eliminating logging into each credentialing system.
2. Increases Relevance of Search Results
What is Federated Search and why is it important for business – In a traditional search, clients tend to achieve results that may not be of priority to them. Some information may be stacked below when it can be vital to them. With federated search, sources are weighed depending on the visibility a user wants to see in their search.
Consequently, this feature permits you to optimize relevance to every content you surface to your users. It would be best to consider parameters that rank diverse types of content with relevance to the target audience. In this way, you extract volumes of accurate and relevant search results.
Clients also tend to create user intent data when they interact with improved results. The user intent data enables you to know what your clients need, and you can guide them to more helpful information. Doing so helps you to boost the searcher’s experience.
3. Makes Website Expansion Manageable
What is Federated Search and why is it important for business – A good website generates new content constantly. You can integrate new data or content location with the current federated search tool. You do not need to create a new search tool for every new content you receive.
Conclusion
What is Federated Search and why is it important for business – Federated search is beneficial since it helps to create quick awareness about your brand, improves customer experience, relevant search results, reliability, and security. With the right search engine, you can increase traffic to your website. The more clients interact with your website, the more you increase your sales.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
