If you think a recession is bad for business, try a global pandemic on size. The last couple of years have changed the business world rapidly, leading to digital marketing massively taking over the lead generation scene. Of course, email marketing has been around for just under 40 years now. Still, with people spending more and more time online every day, it’s no surprise that companies are rapidly looking for managed email marketing services to maximize their client outreach.
6 Best Email Marketing Tips and Tricks for Business Owners:
If you’re a business owner new to marketing, you’ll be surprised to know that in practice, all you need to get the benefits of email marketing is a working understanding of some of the best email marketing tricks. So, without further ado, let’s jump into the top 6 email marketing ploys for business owners:
- Hyper Personalize Your Emails
What is Hyper-Personalization, you ask? It’s a practice that has become not just commonplace but required for email marketing today, and before you ask, it’s more than just adding your customer’s name at the top. Hyper-personalized emails contain information relevant to the customers and are about topics that interest the recipient personally.
The fundamental importance of hyper-personalization can go unnoticed if you don’t check out today’s stats: emails containing hyper-personalized content are more than 26% more likely to be checked out by the recipient. Moreover, it’s not just lead generation that gets a massive bonus from hyper-personalization: Emails tailored to specific customer segments have been tracked to offer almost six times the transaction rates of non-personalized emails!
- Optimize Your Emails for Mobile Viewing
In most cases, people involved in email marketing design their email to look attractive when viewed on a computer, find an email list and mail it out. Today, though, you’ve got to put in more effort than that.
Any email marketer who wants to keep up with present trends must learn to optimize their emails by opting for managed email marketing services for being viewed on mobile. Studies have shown that more than 54% of emails are opened on mobiles, making mobile viewing the vast majority of all emails opened.
- Implement Automation and Artificial Intelligence
Let’s talk about automation. Automation results from AI implementation in digital and email marketing, and according to studies, this can raise your sales baseline by almost 10%. In addition, email automation, the latest result of the massive popularity of automation in marketing today, allows you to engage far greater numbers, delighting old and existing clients with new content while generating leads in the form of fresh, organic traffic to your website.
- Re-Engage Inactive Subscribers
Present subscribers already have shown interest in you and have a reasonably good idea of what your business is about. Re-engaging old customers is much easier than it sounds. Promise your customers something in advance, like a free newsletter, gift voucher, or code, and conduct a poll or survey. These allow you to interest inactive subscribers and gather information about them to use in segmentation.
The best part about re-engaging old customers is that it allows you to increase conversions in the short term since old customers need way less motivation to purchase from your website.
- Infrequently Send Out Exclusive Content
Locking content behind some sign-up wall is a tactic that has been used for years, but it’s more effective in the digital email marketing scene than ever today. A famous example of using exclusive content to propel marketing is a company newsletter sent out only to people who’ve made an account with their email. Many blogs and published manuals also choose to lock their articles behind walls, with viewers who haven’t created an account only to see a report section.
When you combine this with an easy and streamlined account creation process, you can build up a healthy email list in no time at all.
- Add a Sense of Urgency to Your Emails
Business owners and start up entrepreneurs have to wear many hats, one of which is being the person responsible for marketing their company. But, regardless of your business, it’s straightforward to generate leads immediately through a simple method: adding a sense of urgency to your emails.
Human brains have urgency as a critical feature. Phrases like ‘act now,’ ‘only a few items left, and even timers that point out how long is left before a sale ends can go a long way towards driving up sales within hours of implementing the email marketing technique.
Conclusion: What Makes Email Marketing So Popular?
It’s become borderline impossible to use the Internet without having an email these days. Among the four billion people on Earth, many are on the Internet, and almost half have email addresses. Unlike other marketing mediums like texting, social media advertising, and even affiliate marketing, emails are free and don’t incur charges. If you’re thinking of learning email marketing, the easy-to-understand managed email marketing services ploys outlined in this article can help you immediately raise your company’s sales numbers!
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