Top 5 Business Yard Sign Mistakes to Avoid

Yard signs are one of the most important marketing factors of a business. Not only they are attractive and capable of seeking the attention of audiences within a few seconds but also they help businesses to boost their growth. 

Top 5 Business Yard Sign Mistakes to Avoid

However, despite the importance of traditional marketing methods for their business, business owners will make some mistakes with their yard signs. A broken or unattractive business yard sign will damage the image as well as the professionalism of the brand. Not only will they seem less interested in their marketing efforts but also incapable of attracting and retaining customers. On the other hand, businesses that showcase great and attractive yard signs for their marketing factors will be able to dominate the industry. 

The yard signs are the face of your business, especially if they contain the logo of your brand. Hence, it’s not something that should be neglected. This is why you need to ensure that your yard signs are capable of representing the products and services of your business. 

In this article, we will discuss the top 5 business yard sign mistakes that you need to avoid. 

Poor Choice of Color

This is one of the easiest and worse mistakes and it can be made in various ways. Maybe you want to implement a particular color scheme that has little contrast. So, you end up designing yard signs with low readability. As per Branding Strategy Insider, colors will enhance the visual identity of your business.

Or maybe you’re focusing on high visibility, so you end up using extremely high-contrast or bright colors that make your yard signs look irrelevant or cringe. Remember that the contrast in your yard signs should be moderate so that people can read it from a distance. But, make sure that the colors aren’t making your yard signs cheap. 

If you want to attract the attention of customers quickly, consider using both cool and warm colors on your yard signs. It’s a great tactic as long as it stays relevant to your brand personality and brand image. 

Illegible

Legibility is undoubtedly one of the most important factors for wholesale yard signs. Despite the importance, people still make mistakes that affect the legibility of the yard signs. Business owners should be careful with the legibility of their yard signs so that they can prevent their investment and efforts from going in vain. 

As mentioned earlier, color and contrast are extremely important. Not only the spacing but also the fonts can affect legibility. Hence, make sure that the fonts are comfortable that can be read from a distance. If people face difficulties while interpreting your yard sign, they will avoid engaging with your business. Hence, make sure your business yard signs are legible. 

Irrelevant Sizing

The sizing is also another thing important factor that you should remember. What is the location of people who are going to look at your sign? Will they have to read the sign from a distance? Depending on the location, you need to make sure that the size of your yard signs is perfect for advertising to both the foot and car traffic. If the size of the yard sign is too big for the people staying close, they will face difficulty deciphering it. On the other hand, people won’t be to interpret your sign from a distance if the size is too small. 

Uneven Spacing

Just like poor legibility and color choice, uneven spacing can also make your yard signs look unattractive. The problems of uneven spacing become larger when you’re using yard signs for roadside advertising. 

If you’re designing your yard signs, don’t forget to consider the spacing. Remember that the spacing between the letters has to stay even throughout the entire paragraph. This means that you also need to ensure the font spacing to improve the aesthetics of the yard sign. 

Apart from that, the letter spacing should also be relevant to the text size. The negative space is also as important as the lettering to enhance the visual appearance and legibility. 

Wrong Material

This is one of the worst business yard sign mistakes you should avoid. Most of the yard signs are crafted with durable materials and you don’t need to spend additional money to get string materials. However, the main concern is how they will perform in harsh weather conditions. 

If you’re going to use yard signs in sunny weather, you need to consider fade-resistant ink so that the message doesn’t get affected by the extreme exposure to sun rays. On the other hand, you need to consider water-resistant materials if it’s going to rain a lot. Vinyl or acrylic is extremely durable materials and they will boost the longevity of the yard signs. 

Additionally, make sure that the design and material are relevant as per your brand image. Instead of considering the price of the materials, consider where you’ll be going to place them. 

Conclusion

These are the top 5 business yard sign mistakes that you need to avoid. Remember that the yard signs will help you to enhance the discoverability of your business. So, make sure you avoid these mistakes to achieve a great yard sign marketing campaign.