Your company is offering a really great product or service, one that you know will be useful to your target customers, but you need the funding to give your proposed operation a financial boost to get it off the ground. The problem is, every potential investor you present it to just doesn’t seem impressed, no one is biting on your hook and you can’t figure out why, you are offering them such a great opportunity! If this is happening to you, stop and consider the possibility that the problem doesn’t lie with your product, it might just lie with your presentation. So what to do?
Seek some professional assistance
The best answer is to seek some professional assistance! There are people who are specifically trained to help you get your message across in highly convincing ways called pitch consultants. These are business professionals whose specific speciality is the production of pitch presentations that are convincing and compelling. This is what they do, and they do it well! Not only can they help a startup get that initial funding they need, but they can also help established businesses and organizations create excellent presentations for shareholders, new investors and potential customers.
Identifying your best selling points
The role of the pitch consultant doesn’t just begin at the big meeting, first, they will meet with you and your staff to learn everything they need to know about the goods you have to offer and your plans for doing so. There are many aspects to their role, such as identifying your best selling points, finding any potential weaknesses in your plan and correcting them in advance of the presentation, developing content such as graphics like charts, tables, and eye candy meant to inform and impress the audience, and then put it all together to form a pitch that is sure to succeed, and give any startup its best chance at winning that much sought after initial investment!
A pitch consultant is the secret
A pitch consultant is the secret sauce in your best recipe, they bring an outside perspective to the table that gives you valuable and unbiased feedback on your plans, they are well aware of what works and what doesn’t, saving you the embarrassment and economic pain of a flop! The presentations they help you create will be memorable, convincing, and most importantly, effective.
Hiring a pitch consultant
Some people might hesitate at the added expense of hiring a pitch consultant, but the reality is they are worth their weight in gold. Having an expert in the art there to tailor your company’s pitches will result in presentations that are carefully designed to reach your specific audience, be they potential investors, shareholders, or customers, and give them everything they need to see and hear to convince them to make a decision in your favour, it’s really just that simple!
The Australian Government’s Business Bureau has a wealth of helpful information on business practices, check their website and you may find something that will prove useful. Now, ring up those expert pitch consultants and get them started on creating your next important presentation!
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
