There are so many different businesses out there that a high level of risk comes from you simply being too generic and like all the rest of them out there. Instead, you need to have a better strategy in place when it comes to personalisation, as this means that people are going to be instantly able to pick out your business from a crowd. Let’s look at how personalisation can benefit a company in such a wide range of ways.
Helps to Retain Customers
While you must be on the hunt for new customers all the time, you also need to consider how you are best going to retain the ones that you have already. A big part of this comes down to personalisation and a CRM strategy that sits comfortably alongside it. Ultimately, the more that you can retain customers, the better that you are likely to be able to retain your business profits and keep on growing at the rate that you would expect.
Ensures Your Brand Stands Out
There is simply no point in having a business that just sits inside the generic and does not seek to stand out in any way at all. Personalisation is all about standing out from the crowd and offering something different than is expected. Therefore, you need to think about how you are going to personalise your business aside from what you are doing at the moment. Ask yourself what sort of a difference you can make now and in the future as well.
Develops Brand Loyalty
This comes as a central part of retaining customers, but it will also keep people right at the heart of everything that you are doing. After all, people are only going to be loyal to the brands that they feel deserve it. If your brand is just generic and like every single other one out there, it is highly unlikely that people are going to feel much of a draw towards it, which means that loyalty levels are bound to drop off a cliff.
Builds Up Trust
When you have much more of a sense of loyalty amongst your customers, this will also help you to develop more trust at the very same time. This can then help to have a positive cycle, as, if more people are more trusting of a brand, they are, therefore, going to keep on buying from it. Of course, you need to have a great deal of reliability in your service and what you are offering to your customers at the same time.
Helps to Understand Customers
When you have a regular group of customers that keep on coming back time after time, this also means that you have more scope to understand them in as much detail as possible.
Personalisation should play more and more of a central role in your business – particularly if it has already been around for a whole and you have just started to develop more loyalty. So, now is the time to do something about it.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
