The best Strategies to Build a Brand – Here are the best ways to build a better brand and the start of a new year is the perfect time to celebrate your branding and applaud what you’ve done well for the past year. But before you pop open the champagne, you’ll also want to take a good look at what’s not working—and how you can improve your business in the coming year.
Play up visual content
The best Strategies to Build a Brand – Visual content started forty thousand years ago with cave paintings. Today, websites have replaced cave walls—but visual content is still the go-to way of communicating. Video has become the most popular format; Facebook, for instance, is expecting its 3.8 billion daily video views to increase by 75% this year. But since some products don’t translate well to video content (and since it can be tough getting started if you’ve never used video before), it’s a good idea to check out other visual content trends.
Restyle your logo
The best Strategies to Build a Brand – Technically, logos could fall into the “visual content” category, but they’re far different from other types of marketing images. While those images convey your brand’s style, they don’t convey what your brand is. Logos are the core of a brand’s identity, the one symbol that customers use to assess and recognize a company. That said, your brand’s identity evolves over the years—and your logo needs to evolve with it in order to stay relevant. Whether they choose to do in-house projects or work with a logo design professional, brands will restyle their logos to convey a more modern identity this year.
Create conversation experiences
Chatbots are computer programs that have human-like conversation capabilities, letting customers “chat” with a brand about its products and services. Customers can now use chatbots to ask about hotel vacancies, request help pairing drinks with their dinner, or create the ultimate online shopping experience. While the setup process can be pretty extensive, these tools position your brand on the cutting edge of technology and give customers the instant gratification they crave.
Focus on sustainable practices
The best Strategies to Build a Brand – Millennials have a bad rap for a lot of things, but they’re shaping society in a positive way with their save-the-world mentality and sense of environmental responsibility. Recent surveys revealed that the number of brands shifting to more sustainable practices had increased by 24% within six years—and was projected to continue growing as more millennials enter the workforce. Using sustainable production processes or creating green office spaces are marketing strategies that will not only help your brand—they will have lasting value for the world around you.
Promote Your Brand
The best Strategies to Build a Brand – Knowing how to promote a brand is one of the most critical aspects of its development. There are many social channels you can utilize such as Instagram, Twitter, Facebook, YouTube, etc. A conference is also a good place to talk about your brand, products/services, and ultimate goals. For someone who doesn’t have experience or isn’t a good speaker, speaking at these conferences can be very stressful. Fortunately, companies like Thought-Leader can help you improve your public speaking abilities and land a perfect presentation.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
