There are a number of different ways that businesses can benefit from one another in order to generate profit as well as make sure that work runs as smoothly as possible. Of course, whilst there are a lot of different methods, you actually need to be able to meet the owners of these other businesses in order to truly benefit from them. This is just one of the reasons why networking events are so important. Below, we will discuss other reasons in more detail.
What is a Networking Event?
A networking event is where different businesses will come together in order to talk about the different information or services they are able to offer. In doing this you are able to grow the connections that your business has and also potentially get more work as a result too. These events do not have to be in person either as events in the future are likely to be done in a number of different ways thanks to the lasting effect the pandemic had on the world.
Why Are They Important?
So, why are some of these different networking events so important? The fact is there are a number of different reasons, which include but aren’t limited to:
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They Get You Out of Your Comfort Zone
When you are meeting people (digitally or virtually) to talk about your business and what you offer, you are also forcing yourself to come out of your comfort zone. It’s easy to send simple emails without breaking a sweat but in order to be a successful business owner, you need to be comfortable meeting and talking to a huge variety of different people. One of the best ways you can practice doing this is by attending different events and forcing yourself to speak publicly to those who could benefit your business.
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Meet Like-Minded People
There’s an old saying that if you’re the smartest person in the room then you’re in the wrong room. When you are attending networking events and meeting up with like-minded people as a result, you are going to benefit massively not only from their company as you can enjoy speaking to people who think in a similar way to you, but also by learning from some of the experience they will have gained on their journey. You will be surprised at just how much you learn after a couple of events and will want to go to more and more as a result.
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They’re Fun
A lot of the time we can get so easily bogged down in the fundamentals of business as well as profit and loss margins that we forget work is also supposed to be fun. When you attend events there are usually different speakers attending, sometimes food and drink as well and all of this can lead to you having fun. You need to remember why you do the job you do because you like it! In going to these events and speaking to people about work, you are going to be reaffirming that.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
