Trends keep on coming and going! At present eCommerce is one of the leading trends that has caught the eye of numerous small and large businesses across the globe. However, I have wondered how many of them are able to turn the tide and end up creating a revolution? Certainly, it’s not because some of these people are knowledgeable and experienced while others are naive. Well, it’s because of the weapon they choose. I am talking about the choice of a reliable eCommerce platform.
Of course, running an eCommerce store has never been an easy ride but things can be a bit hassle-free if one can choose the right eCommerce platform. Among several options available, Magento has remained one of the top choices for selling business products without any inconvenience. In fact, you can check Google for yourself – people have been asking a plethora of questions such as why businesses must choose Magento, how to create a successful eCommerce store using Magento and what are the top Magento developers trends to consider. Also, not to mention that you can find numerous reputable Magento developers in India who have the potential to deliver breathtaking outcomes for their valued clients.
Significance of Magento Development Technology
#1 Open-Source Still best in Performance
#2 Security
#3 SEO-Friendly
Top Magento development Trends To Take into Account
#1 AI & Chatbots
#2 Magento PWA
#3 Push Notifications
#4 Personalized Experiences
#5 Payment Methods
And that’s a Wrap!
Significance of Magento Development Technology
The open-source CMS is built with an objective to create user-friendly, highly-interactive, eCommerce stores for businesses irrespective of their sizes and industry verticals. And not just that, the platform is also considered as SEO friendly, supporting powerful extensions, robust and highly scalable in comparison to its peers. Further below I would like to mention some of the top reasons stating why Magento development is so much in demand or why you must start looking for a reputable Magento development company around.
#1 Open-Source Still best in Performance
There is no surprise that Magento is an open-source platform which makes it pretty easily available but what’s more interesting about Magento is that the open-source platform results in enhanced performance. It has been already proven that stores created using Magento have the potential to drive more customers than others. With high-end performance and available for entirely free, nothing can stop you from enhancing your store’s potential. And yes here it doesn’t matter whether you are a techie or not!
#2 Security
Another benefit offered by Magento development is high-end security. This is one such platform that possesses high competency and a safety -system. It has been proven that websites developed using Magento are far safe and secure in comparison to the ones which haven’t been created by choosing a reliable Magento development company. Furthermore, you will find CAPTCHA and PCI Information Security here only.
#3 SEO-Friendly
Now what happens is developing a website using any platform is just not enough. What you need to do is make it rank on Google. Fortunately, Magento is one such platform that kills two birds with one arrow. Magento being SEO-friendly, one doesn’t have to think much about making their developed site SEO-friendly. Also, the eCommerce platform highly facilitates your business to top search engine ranks without much hassle.
Top Magento development Trends To Take into Account
#1 AI & Chatbots
AI and Chatbots are pretty much-known technologies, so it’s better to make the most of it! In simple words, this technology means a robot that behaves like a human. A chatbot with AI can answer FAQs, understand queries, create a personalized response, analyze past conversations and then help in decision making, enhance conversations and grab more customers. Today smart interactions are pretty important to attract new customers and retain the previous ones. So Magento developers should incorporate AI chatbots in their existing Magento development project.
#2 Magento PWA
A PWA stands for a progressive web app. These applications end up creating a reliable and speedy user experience like never before. It is done using modern web technologies and design patterns. Whereas a Magento PWA is said when it succeeds in delivering an app-like experience over any device whether it’s mobile or a web browser. High user engagement, increased conversion rates, enhanced experience are some of the core benefits offered by Magento PWAs.
Today developing just an eCommerce store or an app doesn’t mean your job is done and you will get the finest exposure around. Of course, one must develop an app but the one featuring speed, highly optimized, offline support, easy navigation and payment. Also, Magento PWA even turns out to be one of the cheapest ways.
#3 Push Notifications
Another top trend Magento developers must look forward to push notifications. Mobile push-notification is a kind of one-on-one messaging that significantly leads to drive revenue and enhance user engagement. Now many of you have this misconception that push notifications are meant for mobile well, that’s certainly not the case even for the web these notifications can work wonders. If you want to conduct short-term marketing campaigns, push notifications is the smartest way to consider.
Some of the core benefits of using Push Notifications include:
- Reach audiences in no time
- User-engagement
- Increased Revenue
- High Conversion Rates
- Improved user-experience
#4 Personalized Experiences
Customer experience has always been given quite an importance. Whether you are creating an online presence or offline, enhanced customer experience is the first and foremost thing every business must take into consideration. And at present one of the crucial aspects of enhancing customer satisfaction is enhancing personalized experiences. By doing this you can make them feel special important because for them it’s like you are talking to them directly.
For eCommerce websites what you can do is try targeting end-users with endless discount offers and lower the prices especially on the products they keep on viewing again and again. Try using personalized content such as we miss you or This price drop off is only meant for you, etc.
Have you ever wondered what exactly this personalized experience might lead to?
- Improve customer experience
- Enhanced Revenues
- More and more customers can be retained
- Enhance brand loyalty
#5 Payment Methods
The dynamics have entirely changed. Gone are the days when cash was the only way to pay. Today with the increase in digitalization, people including businesses and individuals have started considering online payment options. Also, not to mention that the payment options have grown faster than before. Though there are countries such as Brazil, India, Spain where cash is still the king, that doesn’t mean that there is no scope for digital payments.
In fact, after the COVID massive hit, digitized payments have become more popular. Wire transfers safeguards and offers realistic payment like never before.
And that’s a Wrap!
So this is it for now! I hope you found the following post helpful. If so do help us as well in reaching out to new readers. Share among your peers and in case you still have any doubts or queries regarding Magento development, feel free to mention that in the comment section below.
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