What separates a great Instagram account from one destined to fail?
Content makes all the difference. Yet many content creators miss the mark when it comes to creating high-quality Instagram content, leading to an account with little engagement or growth.
If your Instagram is in dire need of a boost, use these five tips for creating Instagram content that will hook your followers.
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Create a Plan
Instagram started as a photo app with the concept of sharing spontaneous photos, edited in the app right before posting. Surprisingly, though, this kind of spontaneous content doesn’t cut it today.
Today, it’s essential to have an Instagram content plan. Posts should be thought out in advance and should be designed to appeal to your ideal audience.
It’s also important to stay consistent. Follow a schedule, and post at the same times. You can even use apps to schedule your posts in advance.
And while you don’t have to post everyday, it’s recommended to post regularly. At least a few times a week is best for the Instagram algorithm and for keeping your followers’ attention.
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Offer Value
People will follow and engage with your Instagram content only if it seems to offer them some kind of value.
Depending on your niche, this could be outfit inspiration, celebrity news, fitness tips, or countless other forms of value.
But even though the types of valuable content are endless, a surprising number of Instagram accounts never take off simply because they offer little to their audience. Remember to keep your followers’ interests and needs in mind, and offer them valuable information or inspiration in every piece of content you post.
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Avoid Being Too Repetitive
Instagram now offers a variety of ways to feed content to your audience, including stories, regular feed posts, Instagram Reels, IGTV, and live videos.
That means there’s no excuse for being repetitive.
Be willing to try something new on the Instagram platform. And if you start to lose inspiration in your Instagram content creation, use these ideas of things to post on Instagram.
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Don’t Forget Hashtags
Instagram recently launched a new keyword search function, but for now, hashtags are still the best way to tag content for people to find.
You can use up to 30 hashtags in one post, though slightly less (ideally around 20) looks less spammy.
Check each hashtag before you use it, and use a combination of less popular niche hashtags and more general, commonly used hashtags. Make sure all hashtags are relevant to the content you’re posting.
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Incorporate Branding
Whether you’re a professional business or not, branding is an important part of your Instagram content strategy.
Posts should feel connected and representative of you and your style.
Photographs should have similar editing techniques and filters each time to create a cohesive appearance. Graphics (such as quote posts) should have a theme. And the tone of your captions should also stay consistent.
When followers scroll through their feed, they should be able to instantly identify which posts belong to your Instagram account, just by looking at their style and branding.
Boost Your Instagram Content With These Best Practices
Start giving your followers what they want with high-quality, perfectly planned Instagram content.
With these five tips for Instagram best practices, you can grab your audience’s attention, keeping them engaged and wanting more.
For more social media tips and tricks, check out our latest technology articles!
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