Business events have a lasting impression. Not only do they act as a mirror of how your business is doing, but they also help your business gain more consumer – and possibly investor – traction.
That said, pulling off a successful business event is no joke. You’ll need to be prepared beforehand for all the last-minute errands that pop up, and you’ll also need a trustworthy team for delegation. Of course, another equally big part of hosting a business event is marketing. It’s no longer sufficient to plan and host an event – as long as you’re not promoting it, you’re missing out on potential attendees.
So, here’s how you can promote your business event in 2024:
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Time to Bring out the Influencers
Influencer marketing is a massive industry, and using it to promote your business event in 2024 might just be one of the best marketing techniques that you can buy into. While most people associate influencers with lifestyle and fashion niches, influencers actually cover a wide variety of subjects. Depending on the nature of your business and event, you can reach out to coordinating influencers, such as those in the finance or investment niche.
Start by shortlisting some personalities, reach out to them with a mutually beneficial partnership proposal, and once finalized, start with the joint marketing. For your partnership, you can ask the influencer to attend your event, post about it on their social media pages, and even run a special incentive for their followers such as a lower price if it’s a ticketed event or the chance to enter a giveaway.
In return, you can offer them free services or monetary compensation. Of course, when deciding on which influencers to partner with, make sure that their following matches your target audience.
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Print some Flyers
Flyers are a classic in the world of marketing. They carry a low-cost factor, they’re convenient to keep, and they facilitate a useful mix of both graphical and textual mediums. And when it comes to promoting your business event, flyers can seriously help you achieve that much-needed marketing boost. Simply head onto PosterMyWall, browse their range of small business flyer templates, select a design, and edit it according to your business event’s details. The best part is that you can do all this yourself as the PosterMyWall platform is beginner-friendly – helping you save some serious bucks that you can invest elsewhere in your business. With your flyer made, all that’s left is to distribute it.
Try to target areas with high footfall while also keeping in mind places that your target audience is likely to visit. These could be local cafes, business centers, or even community centers.
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Make a Facebook Event
While some people may think that Facebook is outdated, the reality is that it’s still popular – just among slightly older audiences which makes it the ideal platform to promote your business event. In fact, one of the best ways to advertise on Facebook is by creating an event. Not only does this help your actual business event stand out, but it also boosts reach.
Start by creating a Facebook page for your business. Here, you should pay particular attention to your cover photo, profile picture, and your bio details as these will be some of the first things that new visitors see.
With your page set up, you can then populate it with content that is likely to perform well – look for analytics on your other social media platforms and try to mimic the results. And finally, it’s your turn for your Facebook event.
You can set up an event notification linked to your page, which provides details about your actual business event and allows users to RSVP. The best part is that your Facebook event’s reach is unlimited – the more people that RSVP, the more your event gets spread.
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Utilize your Email List
Last but not least is the trustworthy email. People often spend hours on end scrolling through their inboxes, and the messages that they click on play a part in determining their lifestyle choices. If you’re looking to promote your business event, then running an email campaign is an effective and cost-efficient marketing method.
The first thing that you need to focus on is your subject line as this will be the deciding factor in your email being opened or being sent to the trash folder. A good subject line is both concise and attractive – some good elements to add include the recipient’s name or mentioning a special offer.
As for the body of the email, make sure to incorporate a mix of text and visuals, adding in CTAs and URL-linked buttons to redirect your recipients either to an RSVP form for your business event or your website.
So, if you’re looking to promote your business event in 2024, these tips and tricks are your go to. Just be sure to make adjustments according to your event and you’ll be good to go.
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