In the past few years, Discord has exploded onto the social media scene and is used by gamers to communicate with one another. However, there are many other ways that Discord can be leveraged for content marketing purposes. In this blog post, we’ll explore how you can use it as a tool for your business.
What is Discord?
Discord is a free voice and text chat application that you can use on your desktop or phone. It’s different from other services like Skype in that it focuses more heavily on the gamers who make up its primary demographic; Discord has features built-in for gamers, such as low latency (lag) and even bots that perform simple game automation tasks. You can check a wide range of discords at https://discordbotlist.com/servers.
But there are many reasons why marketers should be paying attention to this relatively new app. For one thing, it allows you to connect with an audience of people just like yourself – developers, entrepreneurs, techies, etc., all of whom have at least some interest in what you’re doing if they’re using discord at all. That’s why we will look at how you can leverage this powerful tool for content marketing.
Leveraging discord for content marketing:
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To track your audience:
You will find that you can use discord to promote your content and then track the results. By using this method, you will be able to see how much engagement each piece of content generated as well as where it was shared so that you can replicate the process in future campaigns.
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By hosting live Q&As:
You may also want to consider hosting a live question and answer session on discord to reach out to your customers in a more engaging way. Plus, you will be able to find out what they want and how you can better your content marketing strategy moving forward.
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Using discord as a community:
Another great way that you can use discord is by turning it into a place where people from all around the world come together to discuss different topics of interest. Once again, this method allows for increased engagement with your audience. It also provides for the possibility of greater word-of-mouth exposure.
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By hosting giveaways:
You can also use discord to host your own giveaway to increase engagement and awareness about your brand. Users will often engage with any kind of contest or promotion, which means that you’ll be able to reach a wider audience than ever before!
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By using music bots:
You can also use Discord’s many different types of music bots, which will allow you to post links that users can listen to right within the chat window, so they don’t have to leave their screen while doing so. This is a great way to drive traffic from Discord as well.
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By using a live chat feature:
You can also use Discord’s built-in live chat feature to drive engagement from your users. It allows you and your customers to have an open conversation about any number of topics, which means that they’re much more likely to interact with the content that you provide them – increasing its reach exponentially. Discord chat activity for NFT projects has become popular now. That allows users to chat with each other about the project, trade tokens, and more.
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By using badges:
Badges are another handy tool that you can use on your Discord server because they allow users who have been active or have made specific achievements within the community to help promote their content and bring in new people by crossing over into other social media platforms such as Twitch or YouTube.
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By using the tagging systems:
Another great way to use Discord for content marketing is by utilizing their tags and channels system, which allows you to post a link in one place while allowing users to filter that same information into different categories depending on how they want to see it displayed. This makes sure that your business gets the most out of your content by ensuring that it’s visible to the right audience, which in turn makes sure you get more views and shares.
Tips and tricks when using Discord:
One of the great things about Discord is that it’s effortless to figure out how to use it. It can be used by gamers and non-gamers alike, however, there are some tips and tricks when using Discord for your business purposes.
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Create a business-related account:
It is essential to create a business-related account instead of your personal one, as this is going to be the name that appears on all messages and posts you make. This ensures that people know it’s an official page from the get-go. Besides, it will help you avoid any issues in the future.
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Create a channel:
It’s essential to create a channel for your business. This is where you’re going to be sharing content and communicating with the people in your target audience. Simply click on “+” within the app and select the option “channel” from there, then name it accordingly. Make sure that this channel is public, so anyone can find it.
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Build a community:
It’s essential to build a community on your Discord channel, just like you would do with any other social media platform. You can connect and engage with people through text chat or voice calls. This enables you to get feedback from them as well, which will allow you to improve the content that they see in the future. Even though it might seem like your posts are not getting the attention they deserve, you should know that it takes time to build a community.
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Create giveaways:
If your business offers products or services that can be easily given away as a prize, then you should consider hosting a giveaway. You could even do this on multiple social media platforms and direct the winners to join your Discord channel to collect their winnings. This way, you accomplish two things by using only one contest; more eyes on your page and a stronger community.
Conclusion:
As you can see, Discord is a very versatile platform that has many uses. Although it was initially created for gamers and the gaming community, there are so many other ways to use this tool in your business’s marketing strategy. If you take advantage of all these tips and tricks we’ve given you today, then your brand will become an authority on Discord in no time at all.
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