Running a full-service marketing agency isn’t easy – especially now that SEO has become such a popular marketing tool. There’s so much more to SEO than sprinkling keywords into your content or even rewriting your site’s metadata. It’s such a complex beast, with many moving parts – some portions of an SEO campaign can be grueling and time consuming. It’s often best if you can put your trust in a larger SEO team, but it’s not always as simple as hiring them.
For one thing, SEO professionals are in high demand right now, and you might have trouble even finding anyone to hire. Finding good candidates is going to be slow and costly, and interviewing and hiring some will stretch out the timeline and the expense. You should look into SEO reselling instead.
SEO resellers contract with white label SEO agencies to have work done for their clients. The deliverables come under white label, which means that the SEO reseller can brand them with their own label. The actual work gets outsourced, but the credit for the work goes to the SEO reseller. It’s a good way to keep costs down, save time, and still provide your clients with the full spectrum of SEO services they want.
White Labeling Demystified
White labeling is a popular strategy that brands use to keep costs down and still provide lots of offerings. It simply means that a brand buys inventory from a third-party manufacturer and resells to the consumer under its own label. You’ve definitely bought white label products before. Products for hair and skin care, personal hygiene, and baby care are often sold under white labels. Grocery stores sell a lot of store brand or generic products that are sold under white labels. Even electronics companies use white labeling.
In the SEO world, it means contracting with a white label agency to do your clients’ SEO work. You pass your clients’ requests to the agency and they take over the project to whatever extent you need them to. If you have some of your own staff who are capable of focusing on one aspect of SEO, like content writing for example, then you might hire a white label agency to do everything else. Or you might hire them to take over a whole campaign on behalf of a client. Once the work is complete, you’ll put your branding on the materials and pass them onto the client.
What You Can Expect from a White Label SEO Agency
You can expect a white label SEO agency to provide you with any of the SEO services essential to running a successful campaign, including:
- Site auditing
- Link building
- On- and off-page SEO
- Running reports
- Creating optimized content
- Keyword research
White label agencies can also help with overall strategy, building plans to execute campaigns for your clients. They can also help you put together data-backed pitches to sell your SEO services to additional clients.
How to Choose a White Label SEO Agency
Not all white label SEO agencies are the same, so it’s important for aspiring SEO resellers to choose which white label agencies they’ll work with very carefully. You should always talk to someone at the agency before making a final decision as to whether you’ll work with that company or not. Try to make it a video call, if not an in-person visit. Ask about their track record – what have they been able to do for previous clients? Ask for case studies and references. Check what previous clients are saying in their reviews of the company.
You should also ask questions about the agency’s processes and strategies. Ask them what tactics they typically use in SEO campaigns, because you want to make sure they’re using white hat practices instead of black hat ones. Make sure they’re not doing anything shady, like keyword stuffing or stealing content. Visit the agency’s website and make sure it’s well optimized and easy to use – a company that can’t put together an optimized website for itself can’t be trusted to put one together for anyone else, either. And finally, ask about pricing and look for a company with a transparent, straightforward pricing model.
There are plenty of opportunities for small marketing companies to take on SEO work these days, and there’s no reason not to when it’s easy to outsource that work to white label agencies. With white labeling, you can provide well-executed SEO services to all your clients, without a huge investment of time or money for your company.
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