A good sales pitch can pique your prospect’s interest in the opportunity you’re offering and urge them to move forward with you. It’s your chance to make a positive first impression and get your foot in the door; the first step toward closing a transaction.
Although sales pitches should be about constructing a captivating narrative for your client, many salespeople consider it as a presentation of facts, numbers, and results, hoping to create a persuasive case based just on data.
You’ll learn how to utilize tales to influence decision-making and close more deals following the sales pitch in this tutorial. We’ll also go through the essential items to include in your sales decks, as well as practical delivery tips and examples of sales pitches. But first, what precisely is a sales pitch?
What is a Sales Pitch?
Most people associate the word “sales pitch” with a room full of potential clients and a salesperson or sales team presenting a presentation in front of them. A sales pitch can be a script you read on the phone, a two-minute speech you prepare for networking events, or a traditional presentation in front of decision makers.
This is a common element of the sales process for sales teams; therefore, you should have your sales pitch honed and tailored for your clients. Both inside and outside salesmen make presentations on their company, brand, and products. A sales pitch is when you call a lead and tell them about your product, or when you meet someone at a business mixer and give them the rundown on your product or company.
Four Sales Pitches & How Should You Use Them?
You’ll be able to connect with your prospects on a deeper level if you use a framework to create your story. Now it’s time to turn that story into the various events you’ll encounter on a daily basis.
On a cold call, you wouldn’t go into a full-fledged sales presentation; instead, you need a succinct, captivating opener that lasts about a minute or two. This is why tailoring your story and value proposition to the various sales activities and situations you’ll encounter is critical. Here, we’ll look at five of the most prevalent formats, along with sales pitch examples, and how to make the most of each one. Alternatively, you can hop onto Whatso, which is a Bulk WhatsApp Sender to get your hands on some amazing SMS sales pitches.
Cold Calling
Once you’ve piqued a prospect’s interest, now is the ideal time to tell them your tale. However, this does not imply that you should begin pitching as soon as you are connected! Introduce yourself first, as this is a recommended strategy for cold phoning.
If they answer yes, this is the best time to start telling your story. Here’s how to use a tried-and-true cold-calling framework to frame your story:
- Introduction: Introduce yourself and begin by measuring interest in the specific pain issue that your company addresses.
- Reason for calling: Demonstrate why the prospect should pay attention by discussing the old vs. new ways of doing things, as well as the pain-point (and be sure to personalize!)
- Past results: Share some of the outcomes you’ve helped clients accomplish as a value proposition.
- Judge their interest: Ask whether they’re interested and address any objections right away.
- Close: Make an appointment with them and get some time on their calendar.
Email Outreach
Your email outreach should be succinct and to the point, much like cold phoning. The sweet spot for email length, according to Boomerang, is between 50 and 125 words. They also discovered that a 25-word email is just as effective as a 2,000-word email.
Here’s a simple structure to follow when writing cold email pitches:
- Personalize your opener: Just like you would when cold phoning, and tie the reason for reaching out to something important to them.
- The pitch: Condense everything we talked about before into one to three phrases in a single paragraph.
- Call-to-action: Inquire if they’d want to learn more, and propose a brief phone call as the next step.
Social Selling
Your buyers are now active on social media, from LinkedIn to Twitter, and may be reached through it. They’re ideal platforms for connecting with them and sharing your story with them.
The following are the two main approaches of social selling:
- Outreach: Connecting with, following, and communicating your prospects is what outreach is all about. You can try the bulk WhatsApp messaging software Whatso to up your outreach game.
- Content: Creating content that is consistent with your story.
We’ll concentrate on the former for the sake of this guide. Let’s take a closer look at some of the most popular social selling outreach strategies:
- Invitation to join LinkedIn: When requesting to connect with a prospect, send a brief note.
- Message on LinkedIn: Pitch your solution to connections using the same ideas as cold emailing.
- Tweets: If a prospect mentions a problem you solve on Twitter, it’s the ideal time to strike up a dialogue.
You only have a limited number of characters to work with when sending LinkedIn invites and Tweets. When it comes to presenting your proposal, you’ll have to think beyond the box. In some circumstances, it’s ideal to concentrate on only one aspect of your message.
Elevator Pitch
When you’re at a networking event or meeting someone in your field for the first time, you’ll usually use the elevator pitch. Consider how you may quickly express it to someone with whom you are sharing a short elevator trip.
It’s a quick and easy approach to share your solution in under 30 seconds. Using your narrative-driven sales pitch, use it to set yourself apart from the other people in the room. Before you head out into the field, make sure you practice your elevator pitch. Try it out on a coworker and get their opinion, or collaborate as a team to make one that everyone can utilize.
The Bottomline
Successful sales story not only keeps your target prospects interested, but it also persuades them to join you on your trip. If they share your values and you can show them a better way to do things, you’re more likely to win them over as a lifelong customer.
However, this will only work if the entire organization is on board with the narrative. Indeed, your marketing, customer service operations, and the solution itself should all include this story and “reason why.”
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