If you work for a medium to large manufacturing organisation, you will need a way to engage with and support your staff and customers. The obvious way to achieve this is with a digital solution, and you may have heard people talking about a CMS, but what are they, how complicated are they to develop, set up and maintain and what benefits can they give your staff, customers, and site visitors?
We have explored the topic and produced a guide on what you need to know:
-
What is a CMS Digital Solution
A CMS or Content Management System is a piece of software that is used to create, manage, modify, and publish content without having to understand how to code it. A good CMS will have an intuitive, easy-to-use user interface to make the process as simple as possible. A CMS can be used to deliver a complete intranet and web solution for your organisation, allowing you to effectively communicate with your staff and customers.
-
How to Choose the Right Digital Partner
There are several things you’ll want when choosing the best digital partner for your manufacturing website design. Look for a partner who has extensive experience providing solutions in a similar industry to yours and has a product which is Microsoft Certified. A good provider will offer a comprehensive service, including scoping, web design, build and test, development, implementation, and support of the system as well as training.
-
What to Look For
A good product will be versatile with the ability to build a range of manufacturing web solutions including portals, intranets, websites, learning modules for staff, mobile apps and more that will allow you to effectively engage with your staff and customers. This one-stop-shop approach can provide significant cost savings, for example by eliminating the need to learn and manage multiple platforms, as well as providing scalability for the future. An important consideration is to make sure any solution offers unlimited user licensing.
-
Security
When it comes to security, you need a platform that will keep your content, users, and visitors safe. There should be tight controls over the platform versions to ensure it’s always reliable, flexible, and stable. Choosing a product which is Microsoft Certified and independently tested is a good indicator of security measures being in place. Click here for some effective ways to improve your company’s cybersecurity.
-
Benefits of A Well-Designed Digital Solution
A well-designed and maintained website which is user-friendly with easy navigation, dedicated landing pages, and easy-to-use forms with the ability to self-service accounts can help improve engagement and grow and retain customers. In terms of your staff, your digital solution can be a central hub for all your information, enabling you to improve communication and share resources around your business as well as providing online training, eLearning, and induction and keeping your staff engaged.
Your website is a critical part of your business, so when you are looking for your manufacturing web design solution, choose a partner with experience and a proven track record and who provides ongoing support. Remember that security is key to any web design. Click here for more information on cyber security.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
