Despite the partial legalization of marijuana in the US, Google fears a federal ban on promoting drug use and does not allow users to post ads for the sale of cannabis and products that contain cannabinoids. However, businessmen claim that these rules are not implemented correctly, which is why legitimate content is blocked. What problems do cannabis companies face online and why the leading Internet companies are trying to get rid of their seemingly legal advertising.
Conditional Legalization
Today, cannabis use for medical purposes is legal in 25 US states. Despite bright prospects and extensive legalization, marijuana is still a banned substance under federal law, and its distribution, possession, and use are a felony. This hinders the active development of the Delta 8 SEO services in the vastness of the network because Delta 8 SEO can be also used by residents of those states where cannabis is illegal.
That is why Google rightfully fears that it will be prosecuted for promoting drugs. As a result, marijuana businessmen resigned themselves to the fact that their pages and posts on social networks could be unexpectedly blocked.
To prove its innocence in the advertising and sale of drugs, Google generously banhammers all marijuana-related content, including links to online stores selling various products containing cannabinoids and Delta 8 and ads for thematic books.
Are the Rules the Same for Everyone?
Google claims that its ad placement policies are the same for everyone. It would seem that thanks to the Google Ads contextual advertising service, the company is a very attractive platform for the promotion of various Delta 8 products. However, marijuana businessmen quickly discovered that the search engine does not interfere in the affairs of companies from the top of the list, but bans small and medium-sized entrepreneurs.
Google representatives say that the company’s cannabis policy is completely independent of the size and influence of advertisers. According to them, the Google Ads rules apply only to sale ads, and in the search, users can safely browse pages with information about Delta 8 products.
Most companies aren’t inclined to blame Google for cracking down on marijuana propaganda. Cannabis businessmen clearly understand that by limiting the dissemination of information about the drug, the Internet giants are subject to federal law. However, for many legal cannabis lovers, it is already obvious today that companies are pursuing a policy of double standards, blocking advertising posts from ordinary users and small businesses, but ignoring the publications of large corporations.
Are There Any Solutions?
Since online stores with Delta 8 products are prohibited from advertising in traditional ways, you can use the option that will be effective and will not lead to a ban. You can use SEO tools for this.
After analyzing the competitors that occupy top positions for the main key queries in this niche, it becomes clear that it is necessary to:
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build a semantic core,
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optimize meta tags for the collected semantics,
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add content to commercial pages,
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and also increase high-quality link mass, while simultaneously optimizing the site for a search engine. Google system.
First of all, you need to conduct a technical audit of your site and correct several errors, the main of which may be:
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duplicates of the main and internal pages;
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no microformats;
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unoptimized image attributes;
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non-configured generation of meta tags for the category and product pages;
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non-unique pagination pages.
These fixes are necessary to improve the usability of the site, make it more user-friendly, and increase the visibility of the site in the search network.
Then you need to assemble a semantic core for the main categories of the site, optimize meta tags for them (after which, of course, they are implemented), and also unsubscribe texts on category pages.
After all the steps taken for the internal optimization of the site, you can take on the external optimization of the site.
With your planned strategy to improve your site’s link profile, you can start looking for guest posting sites. At this stage, you will immediately encounter several refusals from site owners who do not want to publish articles in any way related to the topic being promoted.
If you fail to agree on the placement of your materials, you should use the search for sites in special services, as well as order the publication of links on thematic forums and reviews about the site, and users from social networks.
If this does not bring the expected results because the services for publishing links on forums and social networks constantly block them, since this topic is prohibited everywhere, change the topics of the articles. In addition, it is important to actively register the site on local directories and review sites, which is sure to get results.
Limiting traffic sources creates high competition in other channels of interaction with the target audience. In the search results, there are many stores with Delta 8 that are fighting each other for leads. Therefore, you have to come up with something that would attract the attention of the audience and get more traffic than competitors. In this context, SEO tools are of particular importance.
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