Every business needs its customer. In order to get clients, you need to know who they are, what are their interests, and how to reach out to them. Here we will discuss some of them.
Content Marketing
Content marketing is a variety of techniques based on the creation and publication of useful content for the target audience. This is information about your brand presented in different ways, to different people, and posted on different sites.
Blog
Brand image can be formed by creating your blog on one or more sites. For example, on vc.ru, spark.ru, habr.com. By posting original, useful content on them, you firstly share news from your industry. Secondly, gradually gain the trust of your audience.
Pros:
Users share good content (if it is good);
Your brand will get a permanent audience;
Attracts SEO traffic to the landing page due to information requests.
Cons:
Someone should make a lot of content for the brand – photos, text, infographics;
The effect of the blog is long-term, and you still have to wait for the results.
Landing
A landing page is essentially a one-page website. These landing pages usually contain information about a single product and are created to collect user data and applications. We have an article about landing page traffic, you can read it here.
Pros:
A landing page is easier to create than a website;
Costs less than a large site;
It is done for a specific offer and, first of all, focuses the user’s attention on the offer.
Cons:
Limited communication with the user;
Great competition – the fact is that there are a lot of one-pagers on the Web;
Not suitable for a business with a wide range of products;
It is difficult to promote through search engines, as landing pages are made for High-frequency queries.
Website
Now you rarely see a brand without a website. It is understandable because such a resource can tell about the product and the company, remove objections from the audience with the help of reviews, permits, and inform about the pricing policy and payment terms.
Ultimately, the website is the face of the company.
Pros:
The opportunity to present a complete catalog of goods;
With optimization, you can get SEO traffic;
You can receive applications through forms;
The ability to provide site visitors with a lot of information about the company;
You can use online visitor tracking tools to improve tour website
On the site, you can place all the contacts and links to other sites.
Cons:
Expensive (buying a domain, hosting; development, design and maintenance costs);
Takes a long time to promote;
Requires an employee who would be engaged in filling the site with both texts and product cards and photographs.
Linkbaiting
Thanks to this tool, you can get backlinks to the site, which allow you to go from the page of one site to another. This is possible if you post content that you want to share. Good for these purposes are useful (only really useful) checklists, instructions, tests, online calculators, and collections of cool services.
Pros:
Proves expertise (if the content is of good quality);
Free backlinks;
Links to popular resources provide an opportunity to receive regular traffic to the site.
Cons:
It takes a lot of time to create good content;
Not every “bait” works.
Segmentation
There are many different people in your address database. But it is unlikely that the proposals are so universal that they suit everyone. Therefore, you can divide the email database according to different criteria. For example, by gender, age, interests, and geography. You can, however, achieve this by recording website visitors. All this will help to make more personalized messages. This will make it easier to convert newsletter subscriptions into sales.
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