Businesses no longer have the luxury of deciding whether or not to have a website and an online presence anymore; instead, it is of paramount importance that your organization has an online presence so that it can easily be found by prospective customers. This is because a large amount of consumers in the modern age choose to use the internet as a means to shop and research organizations that they would like to do business with.
Of course, having a website for your business and knowing exactly how you need to present this website are entirely different concepts. As such, be sure to consider some of the following common mistakes that people make when developing a website—and do your best to avoid them.
The Page Title is Too Long
The page title is what is going to show up on Google when someone searches for a term or a phrase that pertains to your website. As such, it is important that the page title clearly tells the viewer what they will be clicking on—and why they should click on it. You may well find that if a page title is too long it gets cut off by the search engine, which means that people who are browsing are not going to be able to wholly see what your page will tell them about. You should practice by keeping your page titles under 70 characters as this is all going to help the reader see what the entire title of your post is.
Slow Loading Speeds
Consumers today are not going to be hesitant to click off of your website. They are very aware that they have access to products across the entire world when they are browsing online and as such, if they feel it necessary to look elsewhere, then that’s what they’ll do. You need to ensure you are doing everything you can to make it so that your website loads efficiently and with little to no delay. If you need help doing this then it may be worth getting a developer who is going to be able to assist with your loading speed. Seek out assistance from organizations such as ScrumLaunch who will be able to pair you with a developer who is perfect for your business.
Too Little / Too Much Text on Your Web Pages
It is important that when people are on your website, they can have a look and gain a full understanding as to what you do and what you are offering your clients. This means that if there is little (or no) text about you then they aren’t going to understand what you have to offer, and will likely head somewhere else for their needs.
Of course, the opposite applies, too. If someone goes on to a website and is met with nothing but blocks and blocks of text, this will result in information overload. People do not have time to sit down and read pages and pages when researching your business. You can provide additional info on other pages, should a client choose to read it, but on your home page, make sure you are relatively quick and to the point.
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