You’ve finally done it. After months of planning and preparation, your new bowling alley business is open for business. Congratulations! Now it’s time to start generating revenue and making a profit. But where do you start? If you’re like most bowling alley owners, you’re probably thinking about traditional revenue streams like lane rentals, shoe rentals, and food and drink sales.
A sound bowling alley business plan will provide the clarity and motivation necessary to sustain a new business venture. In addition, a well-executed marketing campaign will help to draw in customers and generate profits. Finally, a strong management team is needed to oversee all aspects of the business and make sure it runs smoothly.
There are many potential hidden revenue opportunities for a new bowling alley business.
Some of these include finding new customers, increasing the amount spent by current customers, and adding new services and products. Each of these opportunities will require a different approach, so it’s important to develop a plan that outlines how you will capitalize on them.
Find New Customers
One hidden revenue opportunity for your new bowling alley business is to find new customers. This can be done by marketing your business to potential new customers, such as families and other businesses. You can also offer discounts and special promotions to attract new customers.
Increase Amount Spent By Current Customers
Another hidden revenue opportunity for your new business is to increase the amount spent by current customers. This can be done by offering additional services and products, such as private lanes and group discounts. You can also encourage customers to spend more by running promotions and offering loyalty rewards.
Add New Services And Products
A third hidden revenue opportunity for your new bowling alley business is to add new services and products. This could include adding a bar or lounge area, offering cosmic bowling, or renting out lanes for private parties. By offering new services and products, you can attract new customers and generate additional revenue or you could attract new sources of funding.
Offer Discounts And Promotions
A fourth hidden revenue opportunity for your new bowling alley is to offer discounts and promotions. This could include offering discounts for groups, seniors, or students. You can also offer special promotions, such as package deals or themed nights. By offering discounts and promotions, you can attract new customers and increase revenue.
Develop A Loyalty Program
A fifth hidden revenue opportunity for your new bowling alley business is to develop a loyalty program. This could include offering discounts or rewards for customers who visit frequently or spend a certain amount of money. By developing a loyalty program, you can encourage customers to return more often and spend more money.
Corporate Events
Many businesses are always looking for new and unique venues to host their corporate events. And what could be more unique than a bowling alley? You can offer your facility for company parties, team-building exercises, networking events, and more. All you need is a little creative marketing to get the word out to local businesses.
Birthday Parties
Everyone loves a good birthday party, and what better place to have one than at a bowling alley? You can package together some different options for birthday party packages that include food, drink, lane rentals, shoe rentals, and even some arcade games.
Sponsorships
Another great way to generate revenue for your new bowling alley business is through sponsorships. You can reach out to local businesses and offer them the opportunity to sponsor lanes, games, or even the whole facility. In exchange for their sponsorship, you can offer them advertising space on your website or in your facility.
League Play
Finally, don’t forget about league play! Many people love being part of a competitive league, so this is a great way to get people in the door—and keep them coming back week after week. Plus, you can generate additional revenue from league fees and from selling league-branded apparel.
Now that you know some of the hidden revenue opportunities for your new bowling alley business, it’s time to get to work. By marketing your business in the right ways and offering the right services and products, you can attract more customers and generate more revenue. Don’t forget to use discounts and promotions to drive traffic, and don’t be afraid to think outside the box with corporate events, birthday parties, and sponsorships. Most importantly, focus on developing a loyalty program to keep customers coming back week after week. With a little effort, you can make your new business a success!
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
