There are many reasons to use a popup for your site, whether that be for a particular product, service, or unique opportunity. While it may seem like an annoyance to some, there is nothing wrong with using them. They bring back customers who have left and help with the conversion process. You just need to consider what you will use them for and how they will benefit you before doing so. This article explores a lightbox pop up and what to consider when using them for your online business.
Why Use Lightbox Popups
The purpose is pretty much inevitable. You are trying to get your visitors to click on a link or enter a form, and you want them to stay on your site for as long as possible. You want them to buy what you’re selling or visit the site again and again for future purchases or visits. As part of this process, you need to catch their attention and keep them there, so they take action.
No Distractions
This is the most important reason for using a popup. They make it difficult for your potential customers to use their smartphones or computer while they are on your site, so if you want them to make a purchase, you need them to stay engaged. You can do this by offering something attractive or ensuring that your CTA button is in their line of sight so that they will see it and click on it, which is how you get more sales.
Easier To Close
This is a great advantage because it means your customers will find it much easier to close the popup. It’s easy to close, especially when you have a simple scroll bar that appears at the bottom of the pop up window.
Interest-Based Offer & Right Triggers
You are more likely to get your visitor to take action if you offer something relevant to their needs and interests. You can learn about them from their previous actions, for example. You can advertise different products based on the information they have given you.
Captures Abandoning Visitors
You want to attract them as much as possible, which is why you need to use a lightbox popup. Potential customers will see your popup, realize that you are offering something of interest, and read the copy that you have on your site. They will either click on a link or enter a form, which means that you have captured a visit for that person.
What To Consider When Using Lightbox Popups
There are many things that you need to consider so that you know whether it is a good idea for your website. The main aspects to look at are:
User Experience (UX)
This is an important aspect when you are trying to encourage customers and make sales. You don’t want your popup to be so invasive that they will find it difficult to use the rest of your site, so you need a balance between selling and customer experience. The more intrusive it is, the less likely you will be able to convert visitors into paying customers.
Clear CTA
You need a clear call to action (CTA) button that is in your customer’s line of sight so they can click on it if they want to continue using your site or enter the form on their screen and make a purchase or submit their information for future marketing opportunities, for example. You need to be clear about what you want them to do. You also need to make it easy for them to read your pop-up content.
Closing Button In Sight
You also need a clear and obvious button your customer can click on so that they get the point and that it doesn’t get buried by other links or information on the page when they click on it, which means you will have fewer visitors who leave before taking action. You also need to make sure that your CTA is simple, so they know exactly what they are meant to do.
Relevancy & Targeting
You need to be prepared for the different types of customers that you will be attracting, and you also need to check that your copy is relevant to the individual visitor. In addition, you need to make sure that you target them in the right way. You can use website tracking and analytics software to know who your potential customers are and which target audience they belong to.
The Bottom Line
Undoubtedly, using a popup is an effective way of getting people back on your site, encouraging them to take action and encouraging more visitors to do the same. They are a great way to encourage the sales process, and you need to find out whether it is a good idea for your website.
The key to using them effectively is knowing your customers and targeting them in the right way so that you know what kind of content you need, who your potential customers are, and what they want from you. You also need to find out how intrusive it will be, how they will interact with the pop up window, what kind of message you should include in it, how clear it has to be, and whether or not it will work with the rest of your site. You also need to keep an eye on website analytics and look at customer reviews so you can make changes as necessary.
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