If there’s one thing that never went out of trend even after being out there for more than a century, that is video. Because of its ability to connect with its audience and demonstrate problems more practically, it simply hits where it hurts. And that’s what makes it so powerful. Even more, the creative possibilities are limitless, just as that in animations.
Now, if we dig a bit deeper, the scope of animation was quite limited before the 2010s. But fast forward to the post-pandemic time, its popularity has increased more than ever before (check out the statistics in the end), with more than 90% of businesses inside and outside Australia using it as one of their most effective marketing tools…with quite remarkable results.
If you, too, want your business to leverage this medium, you are just at the right place. Below are some of the best animation companies in Australia you trust for your project. With these handling your project, every penny you spend will be worth the results.
So let’s jump in!
1. Kasra Design
Kasra Design is an award-winning international animation company operating across different countries, including Australia, Canada, the United States, and the United Kingdom, headquartered in Malaysia.
Having an exceptionally great team, Kasra Design has successfully collected numerous awards and accolades. Plus, It has repeatedly been mentioned in prominent magazines. The company specialises in 3D animation, 2D animation, explainer videos, corporate videos, and other video production services.
Moreover, the team has worked with some of the world’s biggest brands, including Pepsico International, Dell, Shell, VISA, and Commonwealth bank. Kasra Design takes pride in breaking down even the most complex topics in simple and visually stunning animation videos, with a friendly working experience that keeps its clients coming back.
2. Motion Lab
Motion Lab is a Sydney-based animation company that takes pride in creating high-end motion graphics and excellent storytelling.
The team at motion lab firmly believes that even the driest subjects, when presented in an exciting and fun way, can leave a long-lasting impression on the audience. That’s why Motion Lab tries to integrate every bit of creativity in their videos, pushing the limits with each project.
Motion lab has worked with many Australian brands in various industries throughout its operating years, from gaming studios to film and television production companies and some big Australian household names.
The company provides character animation, 2D, 3D, and broadcast design services. Having a profound understanding of the Australian market and audience, they will craft videos that sell.
3. ViewTech 3D
3D animation in marketing has become increasingly popular among Australian businesses. As some products are hard to explain in writing or, let’s say, 2D animations, the depth that 3D brings through practical demonstration is something everyone loves.
So if you are looking for an Australian company that exclusively masters the art of 3D animation, ViewTeach 3D might be your potential choice. With over 3 decades of experience, 900 satisfied customers, and over 1000+ projects completed in various industries.
Having a very talented team and in-depth understanding of creating highly creative and persuasive 3D videos, ViewTech will touch every tingling spot of your target audience.
4. Animotion
Although a relatively newer name compared to its other peers mentioned in the list, Animotion is still one of the best in business when it comes to Australian video companies.
In the short span of 5 years, Animotion has managed to provide its services in over twenty countries, with 100+ positive reviews from their clients.
The company specialises in creating animated explainers, band videos, app promos, and software tutorials and has a portfolio consisting of practically every style. So far, they have a few big names in their clientele, including AIRBUS, NETSOL, Koala, Looplearn, and Crowdshop.
5. Chello
From company name to the team and anything in between, everything is peculiar about Chello. For example, the company name has been derived from a Hindi word that means ‘Let’s go’ and was made over a pizza dinner.
Even more, the team of Chello comprises individuals with different practical, educational, and cultural backgrounds. And that’s what makes them so unique. It’s these tiny little peculiarities that translate into highly intriguing and engaging videos, with an unusual, quirky approach that does not fail to catch attention.
The team at Chello specialises in character design, 2D+3D animation, and motion graphics. However, there are also other services you can trust them for that are out of the scope of animation. So far, the company has some huge collaborations under their portfolio, with names like Masserati, Camp Australia, Australian Government, Sony, Shopify Plus, UNSW Sydney, and ASX.
6. Global Pictures
Global Pictures is an Australian-based video production and animation company that consists of 30 professionals, including animators, producers, directors, editors, music composers, lighting professionals, and everyone else you can imagine… even a make-up artist.
The company’s main scope of work is creating brand stories through exciting visuals that are clicked, seen, and loved by the brand’s target audience. So far, the team of Global Pictures has produced content for Amazon, Toyota, NSW, ACU, and the list goes on!
If you are looking for someone on a budget Australian, Global pictures can be your option.
7. Story Machine
In just 8 years, Story Machine has managed to put out more than a thousand videos for Australia’s top brands, marketers, and various agencies and became one of the most reputed video production companies in Australia.
The team at Story machine comprises award-winning professionals who, with compelling storytelling and pleasing visuals, ensure that every click on the video results in conversion.
Some noticeable members of their clientele include Samsung, Lexus, Audi, Dove, GQ, Vogue, Men’sHealth, and Spotify.
Post-pandemic business growth in Australia
The pandemic, indeed, had been a devastating event for many businesses across Australia and every part of the world. However, where it affected the companies in many negative ways, it also helped them discover the potential of different marketing channels, videos being one of them.
Although adopted to keep the audience engaged amidst the pandemic, more than 90% of B2B and B2C companies in Australia and the UK fully embraced the new format, citing it as a “powerful conversion tool” that fully corroborates the shifting consumer behaviour.
Moreover, many companies have increased their investment in digital marketing by 49% in 2020 past 2 years, with an 18.9% record increase in 2021, even after the pandemic. In plain words, video consumption peaked in 2020-2021, and the figures haven’t come down ever since and will probably increase with time for its convenience.
This means you just cannot ignore video in modern-day marketing. Or if you do, you’re definitely going to move towards it in future, but with a bit of regret!
Conclusion
Here you go! Hope you found our two cents on the topic useful. In this article, we tried to narrow down your search area by pointing out some of the best animation companies in Australia to uplift your brand image. Plus, there is some helpful statistical analysis on why now is an excellent time to jump into the video league. See you in the next one!
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
