As a small business owner, you know that few things are more important than your branding. There are over 30 million small businesses registered in the United States alone, and with that fierce competition, it’s crucial to do everything you can to stand out. Build your brand awareness and get work done with the Digital Silk agency.
By mastering a few branding basics, you can do just that! To learn everything you need to know about successful branding, just keep reading.
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Narrow Your Focus
In business, as in life, you can’t be everything to everyone. That’s why choosing and familiarizing yourself with your target audience is an essential part of starting a business.
Hone in on one specific niche and highlight your expertise within it, especially if you’re a branding agency London. If you’re not sure what your target market looks like, research similar brands to discover their customers’ age, interests, wants, and needs.
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Be Authentic
One of the best branding tips we can give you is to be authentic. If you attempt to create a persona, your audience will see right through it and you’ll lose credibility and business as a result.
Instead, be yourself and tell potential customers exactly why you believe in your business and why they should choose you without frills or facade.
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Create a Voice
Speaking of being authentic, you’ll have better branding if your business has its own “voice.” This is the collective voice of you, your brand, and everyone who works for and with you.
This is the voice you’ll use across all branding, including your social media and other marketing practices.
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Establish Core Values
To make your brand voice stronger, it helps to establish your brand’s core values. Again, be honest and true to yourself.
If you only take one thing away from these basics of branding, let it be this: branding is not marketing. Lying about your values in an effort to say what your clients want to hear will end in disaster.
When a new customer interacts with your brand, your values should be apparent immediately because they’re ingrained in your business.
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Design Your Logo With Care
Your logo is a visual representation of you and your company – it must be designed with care! Whether you hire a professional designer or use a free logo maker, ensure that the finished product is something you can be proud of. After all, it’s going on everything.
The perfect logo is one that unique and recognizable while being simple and easy to understand. Get creative but don’t go overboard with colors, fonts, and designs.
Use 1-2 fonts at most, 2-3 colors, and keep your design clean and clear.
Carve Out Your Corner of the Business World With These Branding Basics
In business, offering a top-notch customer experience is a must. But to give your customers a spectacular experience, you first need to attract some!
Using these branding basics, you can set yourself apart from the crowd and start drawing in new customers from your target audience today.
In need of more tips for building a successful small business? Take a look at our blog!
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
