SEO plays an essential role in making your website successful. If your website SEO is strong, then you can easily get ranked on the search engines. No matter whether you have an e-commerce website or a blogging site, SEO is important for every business. According to the statistics, it is found that 70% of marketers consider that SEO is more important and effective than PPC.
Indeed, it takes the longest to master, but thanks to SEO tools that help SEO experts do their tasks more professionally and in less time. As the list of SEO tools are endless, therefore, sometimes, it becomes difficult to decide whether one should consider the respective tool or not.
Are you also facing the same issues? Need not fret! This article is for.
Here are some commonly used SEO tools that probably work best for your business and help you make the right decision.
Best SEO tool for 2021
1- SEMRush
SEMRush is one of the advanced SEO tools that is commonly chosen by marketers. By using this tool, people can easily evaluate their competitors and their own content. Its robust metrics will help you understand how many backlinks you have attained for your website, what are your top-performing pages, website domain analytics, keyword analytics, bounce rate, traffic, etc.
This paid tool has helped many marketers and business owners to realize what is the current status of their website and what things need to be improved. Organic research, advertising research, product listing ads, traffic analytics, etc., are some of the features that keep it in the top searches of the checklist.
If you are a newbie, then you might find ist interface a bit complicated. Thus, you might have to invest some time understanding and utilizing it to the fullest.
2- Ahrefs
Ahrefs is another tool that can help you grow your search traffic, monitor your niche, research your competitors, etc. If I talk about the largest website crawlers, then Ahrefs comes at the top. This tool helps users to understand which part of their website needs improvement to get ranked on the top page of Google. Say if you want to determine your competitor’s backlinks, then you can consider adding this tool in your bucket list. Its easy interface also helps newbies to utilize this tool to the fullest.
Ranking history, amazing keyword tool, monitor outbound links, content explorer are some of its features that make this tool more impressive. I especially love this tool to find the right keywords for the content. So, if you want to increase the visibility and ranking of your website, then make sure you use Ahrefs.
3- Google Search Console
If you are looking for a tool that can help you evaluate your website’s Google ranking, then nothing is better than Google Search Console. It helps you to evaluate your website from Google’s perspective, fix indexing and sitemap-related issues, measure site traffic, etc. Its multiple suggestions and data points can act as the backbone for your website SEO.
The best part is that you can effortlessly install this tool on WordPress with the help of the Yoast SEO plugin. Some of the key features that make this tool unique are communication channels, Data source, and control center. Also, it can help you with metadata testing and security testing that will further help you to better optimize your website in Google search results.
4- Moz Pro
Another SEO software that is almost used by every marketer is Moz Pro. It is one of the software that I personally use on a daily basis.
Excited to know what it can help you with? Well! It is a tool that can help you in increasing traffic, visibility, and ranking. By using this tool, you get the ability to audit your site. It will highlight the most potential issues along with the recommendations.
This tool will get you some ideas about the keywords and some combinations by using which you can get good traffic on your site. This full-service powerhouse can also help you in improving your client business without facing much hassle. So, with a tool like MOZ, the SEO strategy really becomes a guessing game.
5- Ubersuggest
How can we forget to mention Ubersuggest when it comes to SEO. It is a free keyword finder tool by which you can easily identify which keyword can help you drive more traffic to your site. Through this tool, you can get long-tail keywords that will further help you improve your ranking on Google.
Content optimizing, competitor analysis, keyword analysis, and suggestion, etc., are some of its main features that can help you achieve your business goals. The best part is that you can also avail all its features for free. So, let’s set your website from an SEO perspective and make it a success.
Prefer reading- Why SEO Marketing Is Crucial For eCommerce Websites?
In a Nutshell
Well! The list of SEO tools is endless, but choosing the most appropriate tool can act as a goldmine for your business. Selecting the right tool will help you get the correct insights and share with suggestions that can further help you improve your performance.
So, before you make the decision, evaluate each section and understand which tool can fulfill your business needs. If you still have any problems or want suggestions in making a choice, do share in the comments below.
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