The schools will reopen soon after one of the longest summer breaks, a break that lasted close to 1.5 years. Last year, the back-to-school supplies saw a slight decline as the classes went online. However, Deloitte has predicted that parents will spend an average of $612/child in 2021. The total back-to-school supplies market is estimated to generate $32.5 billion in revenue. If you want a piece of this multibillion-dollar cake, you will have to up your email marketing strategy, as email is arguably one of the best marketing channels that helps you send targeted and personalized content.
Here are 5 email templates to inspire you to boost your email marketing game.
● A simple yet effective design from New Balance
New Balance promotes their back-to-school offering with simple email templates along with effective CTAs. With “Back to essentials” as the headline and pictures of the kids wearing trendy and colorful outfits, the email is quite impressive. The clothing and the other essentials are embossed with brand logos to increase brand awareness. No other offers and discounts are advertised through email. It shows that high-quality images and properly placed links to visit the website are more than enough to make a successful back-to-school email campaign.
● HALO Life awareness email
HALO Life is a brand that sells products solely focused to defend against the onslaught of
coronavirus. HALO Life’s back-to-school email displays their products with a vibrant backdrop. Below the images, they have also attached the guidelines proposed by the CDC for the masks with a higher efficacy rate against the coronavirus. Ultimately, they assert that their masks adhere to the above guidelines.
The email template not only advertises their product but also reassures the parents of their kid’s safety. They end the email with a discount code CTA to make their offer more attractive and increase the click rate.
● The electronics advert by Adorama
The usage of printers, laptops, desktops, headphones, and webcams skyrocketed during the pandemic. Parents bought the best to facilitate an easier online learning experience for their kids. The schools are reopening soon, but there is no guarantee that there won’t be another lockdown. Adorama focuses on this uncertainty with the caption, ‘All the gear you need to stay connected.’ The caption is coupled with a checklist and all the essential electronics.
If you look closely, you will notice that some of the brand logos have been removed from the electronics, while they are more prominent in others. This arrangement provides a subtle psychological nudge to the students and the parents to search for that particular brand. To put the cherry on top, they have used segmentation tactics to send recommendations based on the search history of the parents and the kids.
● Carter’s colorful commercial
The generic multicolored back-to-school email marketing campaigns can never go wrong.
As you can see, Carter’s email is specifically targeted towards parents with toddlers. The brightly colored text and backgrounds represent playfulness to connect with the child. Additionally, the email also showcases the wide variety of products that they are offering. The email template has also been categorized with CTAs to take you to that specific category. Carter’s has also used this opportunity to display its ongoing offers. The animated gif of the scrolling shoes is another brilliant addition to the already perfect email template.
● Society6’s email exclusive discounts
The focal point of automating and using segmented email marketing is to provide the customers with the feeling that they are part of an exclusive club. Society6 employs this principle while running its email campaigns. Their back-to-school email does not focus on colorful backgrounds or high-quality pictures. However, they provide exclusivity when they mention the discount offer is only for the recipient of the email. This campaign increases the personal relationship with the customers and increases click rates. Apart from the brilliant tactics, Society6 also uses bright and abstract shapes to market to their audience.
Author Bio
Kevin George is Head of Marketing at Email Uplers, one of the fastest growing full service email marketing agency, that specializes in professional email template creation and PSD to HTML email conversion; they are Marketo certified experts. Kevin loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
Bonus tips for your back-to-school email campaigns
- Segmentation is crucial. You don’t want to waste your resources by sending back-to-
school emails to unmarried youngsters. - You can add a sense of urgency such as a time-limited offer.
- The subject of the email should be straightforward. It will make your email stand out.
- Back-to-school email campaigns provide a chance to reconnect with the one-time shoppers. Providing them with strong incentives or a discount coupon will prime them to engage with you again.
- Your email templates should align with your brand image. A colorful and playful email from a brand that deals with exclusive and classy high-end products will betray the ethos of the brand.
- Back-to-school is also back to college. Therefore, you can also target the youngsters that are starting their new semesters.
Conclusion
Regardless of the products you are selling, the back-to-school season is one of the more profitable seasons for businesses. Use the above templates as an inspiration and come with your own designs and captions.
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