Lots of people implement SEO on their website, but there are far fewer people who manage to do it successfully. When you get your SEO right though, it should not just get you clicks, it should get you clicks that convert your goals as well.
To make sure you are attracting the right visitors to your website, there are several steps you can take, and they are simple principles anyone can implement.
Here are 4 tips for making SEO work for your website.
Quality is Key
It does not matter what your goals are with your SEO – if you are not providing quality, then you are not going to achieve them. There are no short cuts to the top of the rankings, and there are no shortcuts to making sales.
However, if you consistently offer your visitors quality, then you are going to get much further much quicker. To get to the top of the rankings, you’ve got to provide real value, and this value is also going to help encourage your visitors to take the actions you want them to take.
You have Got to Give to Get
When someone visits your website, you want them to take specific actions. Those actions could be buying a product, clicking a link, signing up to a newsletter, or any number of things, but you need them to take that next step.
If you want people to do things, then you have got to give them a reason to do so. It is no use just expecting them to do things, you have got to encourage them to act.
You can do this by building trust with the visitor, using clear calls to action, and offering value in return for action.
Clicks are Useful When They Convert
Clicks become useful when they convert your goals. It is no use getting thousands of clicks if those people do not take the actions you want them to take, so your SEO has to be focused.
You need to be targeting the right people with the right keywords so that you get the people to your website who are going to make a difference to your business. Sitting at the top of the rankings for a keyword is great, but if that keyword does not convert, then it is not actually that useful.
This is an area where an agency consulting company can really help by making sure you’re focused on what’s going to help you achieve your goals.
It is Got to Work for Humans
This sounds silly, but people often get so carried away with optimizing for bots that they forget about the humans who are visiting the website. Humans are the most important people in the equation, so your website needs to work for them.
Poor user experience is a quick way to ruin your SEO, and it is going to significantly limit your ability to convert. Make sure your website loads fast, is easy to use and encourages people to stay on the page.
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