Given the many facets of a successful e-commerce business today, you can quickly see how companies use an e-commerce expert’s expertise to create a successful online presence.
Today’s consumers expect to easily shop online and have the option of purchasing products from sites that are safe and secure. Professional e-commerce sites open new markets to your business and vastly enhance your ability to make sales, build brand credibility and grow your customer base. Here’s why you need an eCommerce expert.
Reasons to Hire an eCommerce Expert
1. Leveraging their SEO Knowledge
An eCommerce expert is familiar with the ins and outs of ranking well in organic searches. They’re up-to-date on all the latest SEO practices and eCommerce expert’s growth hacks (like leveraging keywords and building a relevant backlink profile), and they know what tactics to avoid that might get you penalized. Using an eCommerce expert can structure your site for optimal searchability, which means more potential customers will find your products.
2. Access to Advanced Technologies and Tools
An eCommerce Expert can help you transform your online store into a powerhouse by implementing the right technology at the right time. These individuals stay ahead of the curve when it comes to what technologies and solutions are working best in the industry, and they have the experience to adapt them to fit your needs. They can help you implement new payment options, add in new delivery methods and even integrate your social media profiles, allowing you to focus on the more important things like customer service or marketing.
3. Fresh Perspectives
With the constant updates to social media platforms and search engine algorithms, it’s difficult to stay on top of what’s going on; and by the time you’ve figured something out, it’s probably changed again.
This is where an eCommerce expert can help. Their job is to study these changes and behaviors to best advise their clients on ways of approaching online business. A fresh perspective on where your business stands in relation to its competition will help you find out what you need to do differently to stay ahead of the game.
4. Maintenance and Support
Maintenance and support are a huge part of designing and developing an online store. It’s not just the design and development of your site but the ongoing support to keep it running. There are various moving parts in an eCommerce website that will require maintenance from time to time. It can be everything from updating software, patching security holes, or ensuring third-party applications are up-to-date and working properly. Having an expert will save you a lot of headaches (and lost sales) in the long run.
Summary
While the benefits of using eCommerce are many, it’s essential to use the right expert to get started on your site. Whether you need help with design and software or have questions about how to launch your product, an expert will give you the information you need. Today’s eCommerce professionals are highly trained and well-versed in various software platforms and online marketing tactics, so it makes no sense not to hire one.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
