Well, what started as a Gen Z-prevailed lip-syncing app has rapidly become a global hub for companies to connect with their customers and market their business. Since its launch in 2016, TikTok has now over 1 billion people using the app each month, making it impossible to ignore the power of this relatively new social media platform for businesses.
While you wonder how an app known for entertaining sketches and dance trends can be used in the same context with your business, you’re certainly not alone. However, TikTok is currently one of the most popular social media app worldwide and has one of the fastest-growing user bases.
And the exposure on this social media app is truly next-level. This means that with the right strategy, you have the opportunity to reach an ever-expanding base of potential clients in a single swoop just by creating the right sort of video content.
Here are the top four reasons why you should be using TikTok to market your business in 2022 and beyond.
TikTok Allows Businesses To Take Creative Liberties Like No Other Social Media Platform
As you already probably know, most of TikTok’s content is entertaining, light, and whimsical. After all, the app is used by real people to express themselves in creative and often silly ways. And even if you’re running a serious SaaS or B2B company, selling serious services or products, you can make the most out of TikTok marketing to showcase that your brand can bring some very serious benefits in not-so-serious ways.
The thing with social media users is that they’re hungry for authenticity and human connection. And while there’s undoubtedly a place for educational value on TikTok, positioning your business as one that’s effortlessly conversational and simple to connect with will make your organically grown TikTok followers base feel more comfortable entering a long-term partnership with your business. In addition, while there’s time and place for certain things, we can guarantee that your company does have a threshold for humor and leisure that hasn’t been reached yet, and TikTok is the perfect place for it.
It Provides An Opportunity For Repurposing Content
The thing with TikTok videos is that they are capped at 60 seconds; they’re short and can be easily repurposed across all of your other social media channels. Consider how adding one of your best-performing TikTok videos to an email could spice things up for your customers and amplify their curiosity about your future email campaigns.
Or, if you’re trying to build your company’s community across multiple platforms simultaneously, you have the option of sending your TikTok videos directly to your Facebook and Instagram stories. You could also publish your TikTok videos on your website or use them in presentations or onboarding videos.
Nevertheless, you must be conveying the same message on each channel. While TikTok is perfect for sharing lighthearted content, having messaging and images that differ entirely from your TikTok account may be confusing when a prospective customer encounters your brand on another platform or visits your official website.
The Engagement Rates Are Through The Roof
In terms of using TikTok to market your business in 2022, one simply cannot overlook TikTok’s crazy-good engagement rates. According to an infographic by Oberlo, the average TikTok user spends more than 50 minutes per day on the app. This increased screen time means that advertisers have plenty of opportunities to reach their target audiences.
Nevertheless, with the sheer variety of content on the platform, this isn’t unexpected. It doesn’t matter if you’re a restaurant, a clothing brand, or a logistics company; there’s available space for every business that wants to increase its visibility for its services or products. Moreover, thanks to TikTok’s unique delivery algorithms, you’ll be able to get much higher engagement on your videos with much less effort when compared to other social media channels.
TikTok Is Budget-Friendly For Businesses
Nowadays, many companies are still apprehensive about investing money and time advertising on TikTok, falsely believing it will be too difficult to set up marketing campaigns and keep track of another app’s data.
However, perhaps the most beautiful part of TikTok for businesses is that it can garner success within any sized marketing budget. In addition, when compared to more established platforms like Instagram or Facebook, it’s still relatively easy for lesser-known companies to achieve organic reach without breaking the bank.
Conclusion
TikTok will continue to be the most significant social media disruption in 2022. And despite being a relatively new platform, it has every potential to turn the tide even further in the years to come. So start using TikTok for your business right away and help your business gain a stronger foothold in the digital marketing game.
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