In just a short time from its origination, TikTok has become the world’s third-largest social network. It seems to be a platform for comedy and dance videos, but the business opportunities are plenty on TikTok. Are you wondering how a brand can succeed using TikTok? It is possible. Although there are common beliefs that businesses represent professionalism, on the other hand, the TikTok platform allows highlighting the less curated contents of brands. As a result, it helps to drive traffic to the sites. If you are a business seeking more audience engagement, you shall undoubtedly buy tiktok followers and induce them to visit your site.
In this article, we share 4 tips to use TikTok for business. So you can start your growth on the platform that has taken the world by storm. Let’s begin!
Why Should A Business Use TikTok?
It is a golden opportunity for brands that are targeting younger audiences. Almost 80% of all TikTok users are below the age of 30. Even if your business is not targeting GenZ customers, your brand’s presence on TikTok will reap multiple benefits. With a solid social strategy, you may eventually turn the young users into your target audience. So consider TikTok as your one-stop solution and start to build your social media presence from scratch.
How To Begin With The TikTok Business Account?
It is a simple process. First, Download and Open the TikTok app. Log in or sign up with your business email Id or google accounts. After entering the app, tap ‘Me’ and click edit profile. Here you can add your preferred user name and company logo to the profile picture. You can give a short description of your company profile in the bio.
For instance, if you own a personal account and need to switch to a business account, click on the three-lined icon and select manage accounts. Next, tap ‘switch to pro account’ and select between business or creator. Now all you have to tap is business, and tap next to choose specific business domains and save them. Hurrah! You successfully opened your business account.
Four Ways To Use TikTok For Business
1. Create High Curated Content
As TikTok is a sea of video content, it needs many efforts if you have to stand ahead of the curve. Moreover, your content should grab the attention of the audience. You can follow some best practices to create unique and relevant content for your videos.
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You must learn and adapt to the underlying TikTok culture aligning with your brand objectives and values. You should consider the audience’s nature and find what interests them more.
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Avoid creating scripted or more formal videos. Be authentic and keep your visions to the ground. By revealing your brand’s true personality, the audience will feel connected and begin to relate to your brand in their mind. It will substantially build trust among the viewers. If you want to enhance your trust among the audience, then you can use Trollishly and beat your competition.
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Show the lighter side of your business. Take the audience behind the scenes at your office.
2. Add Sound And Effects To Your Videos
You can browse the library to get trending categories of genres. You can save the sounds you like to the favorites and use them later. Then, tap on add sound at the top of the recording screen and add music that suits your video. Apart from the sounds, there are numerous features like speed, flip, timer, filters, beautify, flash, effects, templates, reply, etc. With these mentioned features, you can develop your own branded themes for your videos.
3. Use Content Publishing Features
After creating a great video, you need to publish them effectively. TikTok makes everything easy to share, upload, optimize, organize and analyze your videos. To leverage your TikTok content and get more attention, you may follow these simple ideas,
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Write TikTok descriptions with 150 characters limit. Keep them meaningful and memorable. Make sure you design your context that even visually or hearing impaired audiences can understand.
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Include relevant hashtags for your videos. You should pay focus on trending ones. Add other social media account links to your TikTok video, which increases conversion rates.
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Adjust privacy settings and make your videos visible to everyone in public. Allow users to use your videos and perform duets. Thus enable your duet option.
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You can also tag your collaborators and influencers with the symbol @. It will give credits to original creators.
4. Decide On The Time To Post
It is based upon your audience’s active time. Get to know the prime time using social media tools and pitch your video promptly. The best time will change according to the days, but it usually comes around 7 pm- 9 pm. Constantly monitor your metrics with TikTok’s inbuilt ads manager. So that you get to have an idea of how frequently you shall post on TikTok.
Conclusion
TikTok is on your hands and will grow its roots to a broader audience. If you are still not using it for business, you are missing a milestone in your company’s growth. If you have great strategies to level up your marketing, then try TikTok for your business and reach heights. We hope this article gives you great ideas on TikTok for business. Learn more and explore more on TikTok.
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