If you still think that LinkedIn is just a job portal then you are living a big lie and more than that missing out on the huge opportunity to grow your business.
The times have changed and so the LinkedIn platform has evolved into a strong platform for businesses to connect with their targeted audience and strong professionals in the industry. LinkedIn offers businesses a space where they can build a strong online presence of their brand. And to build a strong online presence LinkedIn SEO plays quite a vital role.
Moreover, day by day businesses are utilizing LinkedIn business to grow their business. Further, as part of LinkedIn marketing businesses are embedding LinkedIn feeds into their website to boost sales through conversion.
Now you must have lots of questions about what this LinkedIn SEO and why it is so important and how you can improve the visibility of your brand working on it.
Thus, to get the answer to the above question you need to explore this article thoroughly. This article has explained everything that you need to know about LinkedIn SEO and strategies to improve your brand visibility.
Let’s get into the details of this article to know everything in detail.
Understanding The Concept Of LinkedIn SEO
Let’s start with learning about the concept of LinkedIn SEO in brief this helps to understand the rest of the article better.
LinkedIn SEO or Search Engine Optimization is the process that helps you to improve the search engine visibility of your business on the LinkedIn platform. As part of this method, you have to plan the content of your LinkedIn business profile strategically, which includes, keywords to be discovered on the search results of the users, headlines, summary, experience, and skills.
The main aim behind carrying out all these processes is only to make more people find your business profile on LinkedIn, and more potential clients, businesses, and entrepreneurs to visit your LinkedIn profile. Thus, LinkedIn is an outstanding tool for businesses to market themselves and reach their brand to wider audiences.
The LinkedIn SEO Strategies To Improve Search Engine Visibility Of Your Brand
After knowing the basics of LinkedIn SEO it is time to delve into deeper discussion for which you must have been waiting. Now it is time to know the strategies that will help you to work towards improving the search engine visibility of your brand on LinkedIn. The strategies have been listed below go through them one by one in detail to understand them in a better way. Have a look into them.
1. Know your audience
First things first, the prime point of an effective LinkedIn SEO strategy starts with knowing who the targeted audience of your business is on the LinkedIn platform. This study makes it easy for you to understand who you have to reach that is your clients, industry giants, and strong entrepreneurs. This process will help your business to reach the correct audience who want to connect with your business.
2. Keyword research
Next comes keyword research which is very important for identifying the terms that are related to your industry. These are the terms that are searched by your target audience to find and connect with the professionals in your industry. You can search for these terms on the search bar of LinkedIn which will be your targeted keywords. After knowing about the terms or the keywords use them on various sections of your LinkedIn business profile, on the headlines, summary, and more textual areas to boost the visibility of your business profile.
3. Headline and summary must be engaging
Headline and summary play a very crucial role on your LinkedIn profile as when your audience visits your profile that is the first thing they will go through. The headline is the slogan of your business while the summary is the professional story of your brand. They help your visitors whether they want to continue to explore your profile further. You need to craft your summary very carefully, running down to everything related to your business in a compelling and informative way. Tell the whole story of your professional journey in summary and make sure to incorporate industry-related keywords both into the summary and headline. This way you can shoot two birds with one shot, that is by improving the SEO of your profile you can show the expertise and skills of your business.
4. Talk about skills and expertise
Showcase the expertise and skills of your business on your LinkedIn profile. Just making your LinkedIn profile appealing will not gonna work you need to make it relevant for your audience as well. So, start by mentioning the relevant skills first. You must keep in mind that the skills that you are mentioning in your profile must match your industry niche. These will make sure that your profile reaches the right audiences.
5. Quality media for best engagement
When making posts on your LinkedIn profile make sure to use quality rich media this will help you to enhance engagement. When you use quality media for your content it provides an immersive viewing experience to your audience. To enhance the look of your profile in a more professional way using images, videos, and presentations will help you to achieve that.
6. Actively engage in groups
On LinkedIn, there are numerous groups and communities that exist in your niche industry. It will be a smart idea to join them these will uplift the professional growth of your business profile on LinkedIn. Thus, your focus on building your network and relationships on LinkedIn helps to improve the visibility of your business profile. Gather yourself to join communication on such groups and communities and also help you to identify industry trends and update your business activity.
7. Engaging content and articles
Make sure you are posting engaging content and articles on your LinkedIn business profile this will help to boost the presence of your business on a professional level. Moreover, when you post articles and content of your business you define a leadership role in your industry and actively engage with the leaders in your industry.
8. Recommendation and endorsement
Recommending and endorsing your business on LinkedIn serves as a strong social proof of your business which not only boosts the credibility but SEO of your LinkedIn profile as well. Recommendation and endorsement are the testimonials of your brand that define the expertise, skills, and professional aspects of your business to your vast target audiences. They give validation to your clients, audience, and others to put trust in you.
9. Strategic networking
The strategic connection is something beyond numbers, that is it gives you the chance to connect your business at a professional level that matches your professional goals and interests. Through strategic networking, you get the chance to connect directly with you industry leaders, mentors, influencers, and more.
10. Analyze performance
Dont just optimize your LinkedIn profile for better reach and improved SEO you should also monitor the performance of your profile from time to time. You can utilize the analytic tool provided by LinkedIn to track how well your profile is performing. You will get insight into search appearance, profile views, and details of your viewers which include industry, location, and job titles.
In A Nutshell
This article has explained to you everything that you need to know about improving the search engine visibility that is LinkedIn SEO.
Moreover, it has also shared with you the effective strategies that will help you to take positive action to improve the SEO of your LinkedIn profile.
Now that you know them, utilize them for the benefiting growth of your business on LinkedIn.
Ingrid Maldine is a business writer, editor and management consultant with extensive experience writing and consulting for both start-ups and long established companies. She has ten years management and leadership experience gained at BSkyB in London and Viva Travel Guides in Quito, Ecuador, giving her a depth of insight into innovation in international business. With an MBA from the University of Hull and many years of experience running her own business consultancy, Ingrid’s background allows her to connect with a diverse range of clients, including cutting edge technology and web-based start-ups but also multinationals in need of assistance. Ingrid has played a defining role in shaping organizational strategy for a wide range of different organizations, including for-profit, NGOs and charities. Ingrid has also served on the Board of Directors for the South American Explorers Club in Quito, Ecuador.
